• About Us

OUR MISSION : We are committed to developing industry-leading safety products to ensure hard workers all around the world make it safely home. 

Paramount Safety Products have an ever-expanding range of technically advanced, high quality, high value safety solutions produced for extreme working conditions. 

Customers appreciate our wide distribution network, which translates to rapid order turnaround with localised customer service. We are able to comfortably meet stock service requirements of our customers and satisfy end-user demand. 

Our global team of safety representatives are readily available to assist with product knowledge and up-to-date product and safety resources. All products are backed with powerful multi-channel marketing assets. 


Paramount Safety Products is the powerhouse behind Australasia’s most tried and trusted safety brands.

 Our brands represent specific fields of safety, with dedicated teams working to design, manufacture and rigorously field test safety products for use across a wide range of industries and applications, including heavy industry and mining, oil and gas, construction, infrastructure, manufacturing, freight and logistics, building and agriculture as well as home improvement and maintenance.

Our current portfolio of brands include:
Pro Choice Safety Gear, Pratt Safety Systems, Mediq First Aid, Thorzt, Linq Height Safety & Lifting Rigging, Bison Workwear & Footwear, Workit Workwear and Protective Industrial Products (Australia).

In 2021 Paramount Safety Products merged into Protective Industrial Products (PIP) to create a world-leader in safety products. PIP is a business much like Paramount, but one that is global and primarily services a reseller network in the Northern Hemisphere. This merger gives customers access to owned manufacturing facilities, a broader product range and allows Paramount to react more quickly to global product trends.


You can count on Paramount Safety Products to deliver: 

  • Honesty in business 
  • Value for money 
  • Trusted advice 
  • Product variety 
  • Stock availability 

Pro Choice Safety Gear designs and manufactures the most comprehensive and accessible Personal Protective Equipment (PPE) range in Australasia. Rising from a foundation in hand protection, today Pro Choice Safety Gear is a brand synonymous with personal protection from head to toe. Our products are used and trusted by some of the world’s largest mining, construction and manufacturing companies. Throughout every step of design, testing and production, the Pro Choice Safety Gear team are meticulous about delivering a final product that keeps people safe. Safe on site, safely home. 

We’ve spent close to 10-years scientifically unpacking dehydration in the workplace. Over five million serves and three million icy poles later, the THORZT team have developed a product range packed with electrolytes, vitamins and branched-chain amino acids for rapid rehydration. 

We are committed to researching and developing quality cooling and hydration products for hard workers all around the world whatever the job. THORZT – the hydration solution for hard work. 

The LINQ manufacturing team has a unique ability to understand your requirements. With significant manufacturing experience on the international stage, the team is quickly able to develop a needs-based solution fit for your requirements. LINQ is a renowned PPE brand respected in Australia and New Zealand for premium quality products certified beyond requirements and sold at affordable prices. Hard-won integrity and trust has been developed through years of delivering safety without compromise and is reinforced through strong packaging, product design and general branding. When you see LINQ, you are seeing a better product. A bold claim backed up with the testing to prove it. 

For over 40 years Pratt Safety Systems has been supplying Australian and New Zealand industries with quality site safety and environmental protection products. These not only comply with AS/NZS and international standards, but are also robust enough for any working environment. With the ever-increasing focus on workplace and environmental safety, Pratt Safety Systems has the knowledge and expertise to find solutions to any of our customers needs, and we are committed to ongoing product development to ensure our customers have access to the latest technology available. 

MEDIQ is the smart choice in first aid and your premier source of first aid kits. The MEDIQ team are dedicated to providing you best-in-class first aid kit solutions, with a focus on quality and reliability offering peace of mind in case of injury.

We are aware of frustrations of workers in many of our industries with poor fitting, uncomfortable, European standard sized boots. We engaged extensively with front-line workers, gaining deep understanding of these issues and uncovered real insights around how FIT, GRIP, COMFORT and ankle stability contribute to workplace safety and a more comfortable better performing boot. From this our Bison XT Safety Boots were born - designed to be the safest and best performing safety boot for New Zealand conditions and New Zealand feet.

All our Bison Safety Boots and Gumboots comply to AS/NZS 2210.3:2019. So whether you are after Zip, Lace Up or Slip On Safety Boots or PVC or Neoprene Rubber Gumboot, Bison has you covered.